By using modern technology – Rewards & Mobile Payments – Mytown enables local and small businesses to compete with nationwide organisations on equal terms
Mytown provides advertising services for small businesses, via the online business directory, discount offers site, and in the printed Info-Guides. Target businesses include restaurants, cafes, shops, salons, dry-cleaners, plumbers, builders, accountants, lawyers, car-dealers, garages, locksmiths, gardeners, and many other small, local companies, or sole traders.
The powerful web & mobile platform has recently been completed, and the first 10 towns/cities have been selected for the official launch. The sales team calls each business to offer them the opportunity to upgrade from a free listing, to a paid-for service. The paid-for packages will automatically elevate the business to the top of the search rankings for their category and town.
visit the webpage – www.mytownuk.com
The system has a search facility which enables members to find businesses near them, and unique discount offers. Offers are in 2 categories:
- Mytown Card Offers – These are basic offers for shops, stores, and trades.
- Mytown Plus Offers – These are premium offers that are purchased from the web or app
Mytown Card Offers
To sign up members, the company creates a free, branded membership card for each town, enabling residents to shop locally and receive basic discounts. The cards are placed in stylish A6 size Info-Guides, and then stocked in local shops, cafes, restaurants and salons. The Guides are also delivered to houses, and handed out to people on busy shopping days. Members can also use their mobile card to receive offers.
Membership is free, and activation is done online. Members then use the website to search for local businesses, and unique discount offers. When they find offers that they like, they simply present their Mytown Card to receive the discount. Members are encouraged to use their mobile cards, and future offers will increasingly be aimed at mobile users.
Revenue is generated from combined advertising packages, whereby businesses pay for advertising in the directory, and can provide discount offers as well.
Mytown Plus Offers
When members have been signed up, the company sends a list of deals nearby. For premium offers, such as restaurants, beauty treatments, and events, the company sells the deals on platform. Offers are sold on the Mytown e-commerce portal, and the company receives 25% of any deals sold.
This revenue is in addition to any advertising income from the directory. The web & mobile web directory is aimed at providing a brilliant local service. The new mobile app will also allow members to pay in-store, using the new M-Pay function.
Revenue is generated from local businesses via one of the advertising packages. Small businesses can create their own campaign to go-live on the web directory, and can add unique discount offers. Mytown charges either a fixed fee per month of £10-£40, depending upon the package selected, or a Cost-Per-Call advertising solution, whereby clients are assigned a unique phone number, and pay £2-£10 per incoming phone call, depending on the industry type.
The company started the beta test in London, by signing up 250 partners for the discount offers and web system. The test was a success, with many companies citing the advertising as having had a significant impact on their sales. Following on from this, Mytown is now expanding operations across the UK, and beyond.
The initial phase will see the creation of 50,000 free business listings, and the sales team will seek to upsell to as many as possible.
The intention is to create a mobile app, which will include the search directory, offers and an in-store mobile payment & loyalty function. The inclusion of mobile payment is pertinent, in that small businesses often do not have the funds for expensive point of sale technology, and a combined search-offers-payment facility has been very well received during extensive local research that we have run. The loyalty will offer unique rewards per business, and an overall cash-back system for buying via the app.
The new app will enable small businesses to monitor campaign success, numbers of incoming phone calls, and online and in-store purchases.
The payment facility on the app will not require any hardware. Instead, the business owner will need to download the app, and, using their vendor app, will be able to see when a customer has paid them. Business customers will receive the payment facility as part of their advertising contract with Mytown.
Future integrations for the app will include on-demand services, such as those that provide for trades & services, fast food, beauty, and grocery. Other directory search businesses have already started integrating with food delivery, and Mytown is well placed to capitalize on significant growth in this sector.
Competitors tend to operate within close confines of business strategies, such as Yell with directories (although one operator has integrated with food delivery), or Groupon with discount offers, or Zapper with in-store payment & loyalty. Mytown aims to remove some of these boundaries, and offer small business owners a comprehensive service, at low prices.