Our Team

Angel Equity International Ltd

Angel Equity is the Clubs appointed adviser. Angel Equity is responsible for the overall management of the Club’s business activities including the platform, member verification, Client management. Angel Equity is contracted by the Clubs General Partner Angel Club Services SA to provide the services

Philip Reid


Based in the London office

Philip Reid has over 35 years experience of financial services, specialising in the selection and funding of early stage companies.

He was a Chief Executive of the National Research Development Corporation, a UK Government backed venture capital organisation which oversaw the exploitation of many of the leading UK innovations. He was later a Senior Vice President of Merrill Lynch and in recent years has been Chairman of some five AIM or Plus Listed public companies.

Dominic Berger

Chief Executive Officer

Based in the London office

Dominic has extensive experience in developing, building, and leading global digital media companies. A serial entrepreneur that brings his wealth of experience in developing and financing high growth potential businesses. Dominic has also been instrumental in the listing of a variety of businesses on Global stock markets

He has also been involved in delivering digital strategies and innovation for companies such as Umbro, The Premier League, Sony and Merlin Entertainment.

Dominic began his career in media in the film Industry as an assistant director. In 1994 he was awarded the Colombia Studios scholarship to the National Film and Television School (NFTS). On leaving the NFTS he went on to successfully produce a number of feature films and adverts, finally selling his production company to the K Media Group Limited.

In 1998 Dominic co founded Switch2.net, pioneering one of the world’s first online TV platforms. In 1999 he joined BlackStar Associates, the largest online video and DVD retailer in the UK, as Managing Director. BlackStar was awarded British Video Association Best Online Retailer Award in 2000.

Dominic was appointed Managing Director of Europe for Umbro.com, a specialist sports oriented dotcom headquartered in London and owned by Doughty Hanson & Co, one of Europe's largest independent private equity fund managers. In 2003 he founded Venue Solutions, a strategy consulting business targeting the sports, arts and leisure markets to improve management of any type of venue. In 2005 Dominic lead the flotation of Venue Solutions Holdings Plc on to the AIM market.

He founded Universal Outdoor Group Plc in 2008 which he listed on the German stock exchange in 2009. Today the Company is the UK's largest out of home media company in shopping centres Dominic is still a board director and significant shareholder.

Dominic joined Angel Equity in November 2014.

Anders Alm

Marketing and Communications Director

Based in the Stockholm office

Anders is a seasoned communicator with a broad and extensive background in advertising and communication. Anders started his career in advertising at a Stockholm based advertising agency catering for clients such as H&M, Mercedes-Benz, British Tourist Authority to name a few. After joining Publicis Sweden Anders client base expanded to encompass clients such as Honda, Coca-Cola, L’Oreal, Hewlett Packard and American Express. After leaving Publicis Sweden and joining Publicis Copenhagen/Denmark Anders was appointed Nordic/Baltic Account Director to secure an aligned communication policy for Honda, Coca-Cola, British Airways and other international brands present in the Nordic and Baltic area.

Anders has since leaving the agency world operated as an independent communications expert/consultant advising clients in projects concerning branding, re-branding, e-marketing and other communication assignments.

Anders joined Angel Equity in June 2015.

Christoffer Lindberg

Head of Technology

Based in the Stockholm office

Christoffer has been working with computers and IT for pretty much all his working life. With a degree from the Royal Institute of Technology in Stockholm, Christoffer has originally been working as a freelancer, before working as consultant with several different web agencies.

Christoffer has significant experience in the delivery and management of highly complex secure web based platforms. 

Natalia Gliorsi

Head of Legal

Natalia joined Angel Equity as a Legal Assistant in September 2016 but has since been promoted to Head of Legal.

Natalia is a law graduate having specialized in Company Law and is currently working towards an International MBA, a joint program between FIA (Brazil), ITAM (Mexico), Simon Fraser University (Canada) and Vanderbilt University (USA). She has a broad experience dealing with cross-functional teams having worked in the financial sector during her entire professional life mostly in insurance related matters.

Natalia will develop the Club's in-house legal and compliance systems and procedures, providing full legal support to the general business activities whilst also providing legal and regulatory advice, contract review and compliance oversight. Natalia will also be engaged in the Club's business strategy and planning future developments.

Daniel Mc Aleese

Head of Compliance

Daniel has over 25 years experience in compliance and regulation. Daniel started his career at the London Stock Exchange before becoming a senior policy adviser at the FCA's predecessor, the Securities and Futures Authority for a number of years. He became head of UK and European Compliance at Smith Barney Europe Ltd and then PaineWebber Europe Ltd.

Daniel became a director of Complinet, the world’s foremost online compliance news and business software provider, where he was head of the consultancy division and director of product development. Daniel later set up his own compliance consultancy firm; Robinson Mack Ltd in 2005. Daniel is also the Money Laundering Reporting Officer (MLRO) of the Group.

The Angel Business Club Management

The Management of the club.

Anders Sjölin

General Manager

Anders commenced his business career in fast moving consumer goods where he founded and grew a significant retail business in Sweden.

He subsequently began working as a Director for over 15 years in a number of membership based businesses including All Communications Networks a US based direct sales businesses of Telecom, Energy and essential consumer services. He speaks fluent Swedish, Norwegian, Danish and English.

Rodrigo de Freitas-Branco


Rodrigo has twenty-five years of management experience in the international Banking & Financial services industry. He is currently a Non-Executive Director of several Investment Funds, non-regulated companies and the Managing Director of Rodricks SA, which is a private independent firm based in the Grand-Duchy of Luxembourg, serving the interests of its Private, Corporate and Institutional clients operating as a business agent.

Rodrigo's career started in Finance & Treasury combining all aspects of trading, cash management and risk management supervision, for Societe Générale securities, Central Hispanoamericano (now Banco Santander) and Banque Nationale de Paris. He gained further banking experience with Banco
Espírito Santo, as Strategic Marketing Director, acting as a promoter for group synergies through innovative cross-selling protocols, and also designing and structuring service solutions for the Private Banking

Rodrigo came to Luxembourg to join Crédit Agricole Indosuez Bank as an international Private Banker, and then joined the Foyer SA group's International Board of Director's, before creating his own company. Rodrigo studied Political Science at the Institut d'Etudes de Relations Internationales, in Paris.

Janne Wallgren

Club Secretary

Based in the Stockholm office

Janne has substantial experience of performing office management, recordkeeping and accounting tasks of club / member management. Janne has in-depth knowledge of the Clubs administrative controls and their implementation including the club’s website management.

Janne's core responsibility remains the fiscal management of the Club finances

Alicia Sjölin

Head of Customer Services

Alicia has an education in event-organizing and marketing as well as a basic education in journalism. She has spent most of her working life, before joining the Angels Business club-management, organizing different events around Sweden, mostly focusing on the fashion and design-industry.


The Angel Business Club Committee Members

The role of the Committee is to best represent all members and their interests.

João de Saldanha


João graduated in hotel and tourism management from Centre International de Glion in Switzerland in the 80's and worked for over 10 years in management positions in the hospitality industry as well as in the fast food industry, in franchise development. During his career, João has lived in several countries and now is based in Portugal, his home country.

Fluent in 5 different languages - Portuguese, French, English, Spanish and Greek - João also gets by in Italian and German. Since 2002, João has built large international sales organizations with thousands of distributors and hundreds of thousands of clients. João believes that The Angel Business Club is an outstanding opportunity for all people to build a solid high growth potential portfolio and participate in the growth of exciting companies

Soraya Anderson


Soraya has over 20 years experience in various companies.

Soraya is a Director of Anderson Property Developments Ltd. and Chairperson of Business over Breakfast Heathrow.

Gerald Boyer

Gerry in 1980 created his own Strategic Communication Agency, and wrote a book on “Total Branding Process”. This Agency is still in action but he accepted in 2012 to become also CEO and partner of an industrial concept, providing pure drinking water from the atmosphere, offering a total ecological solution towards hydric stress and lack of water in many countries of the world.

During this last decade, Gerry also built very large sales organisations, managing more than 10,000 people around the world. He lives close to Paris (France) and speaks both French and English fluently. His involvement in The Angel Business Club started in France and has intensively grown ever since, all over French speaking countries. The key argument supporting that growth is the disruption the Club provides with its uncommon rapid potential wealth building path. Gerry is very much involved in training and mentoring his organisation, the major benefit he declares being keen of, is being able to help people improve their lives and live their dreams.

The Accelerators

Angel Business Club works with a carefully selected team of business professionals who continuously add value to our client companies and assisting them in reaching their goals faster and in a more effective way. In our evolving community we will invite people with core and special competences to grow our team and collective expertise.

Robert Millbourn

Business Acceleration | Corporate Finance

Robert Millbourn started his career in 1964 as a trainee in Angers and Paris France with Comptoir National D'Escompte de Paris (CNEP) a commercial bank - now Banque Nationale de Paris (BNP Paribas).
In 1966 with M. Samuel London that became Hill Samuel - Merchant Bank. In 1968 a Director with Tozer Kemsley and Millbourn, an International Finance and Confirming House, firstly in Hamburg, Germany (in charge of business development in Scandinavia) then from 1970 - 1975 in London. Robert then made various private company investments, one of which took him to New York in 1975 to open an office for The West Nally Group, a sports marketing company. Over a five year period he developed this office with clients that included The Coca Cola Company, Gillette, Levi Jeans, Seiko Timing and the US Soccer Federation.

In 1980 working in conjunction with Adidas he was appointed as their liaison officer to the International Sports Federations. In 1982 - 1999 Director of Robert Fraser and Partners, London a Merchant Bank. Responsible for placing Institutional Real Estate sales and Head of Corporate Finance. 1999 - 2004 Secretary of the Corviglia Ski Club and Chesa Veglia Clubs in St Moritz, Switzerland. Consultant to J.O.Hambro Magan, London - Corporate Advisory. 2005. Consultant to ABN Amro Corporate Finance Department London. 2007 to present: Independent Corporate Finance work for various boutique houses, corporations and family offices with concentration on structuring transactions and raising capital.

Mary Lee Copeland

Business Acceleration | Branding & Storytelling

An honours graduate from Wellesley College, Mary Lee Copeland’s leadership style is inspirational, but her track record is results-driven.

Mary Lee is the founder and executive creative director of The (next level) Storytelling Academy in Stockholm, she delivers storytelling strategies and production for brands of all sizes, top level creatives, executive management teams, colleges, universities and a variety of institutions. She is an established, internationally-known keynote speaker, seminar presenter and workshop facilitator on Storytelling, covering the stages of TEDx, Cannes Lions Festival of Creativity, Eurobest in Finland, Danish Broadcasters Association in Copenhagen and recently the Web Summit 2015 in Dublin.

In 2009, IKEA worldwide chose Mary Lee’s proposed storytelling theme for their global branding and marketing.

She was the executive creative director for Bongo Advertising Agency based in Helsinki. Prior to founding Bongo, she produced over 950 commercials as an agency producer with top international agencies DDB/Stockholm, McCann Stockholm, DDB Result/Amsterdam, Hasan&Partners, Bob Helsinki, for clients such as H&M, Viking Line, McDonalds, IKEA, VW, Helsingin Sanomat, Seppälä, Nyt Magazine and KOFF, to name a few. She was a member of the creative team that won the H&M global account for the Finnish agency Hasan & Partners in1999.

Dedicated to education, she has developed storytelling curricula for schools such as Hyper Island, Berghs SOC and Stockholm University. She has mentored young entrepreneurs and emerging small brands, worldwide.

In 2011, because of her advertising track record, Mary Lee won The Swedish Television and Film Producers Royalty Award for her results and that same year she was listed as one of the Most Powerful Black Women in Europe. She was also awarded a public school “Living Legacy” by the state of Virginia for the results of an extraordinary career.

Stephanie Sherman

Business Acceleration | Brand Creation, Business and Innovation Strategies

Brand Creation, Business Strategy, Planning and Implementation, Consumer Engagement , Experiential Retailing, Consumer Insights and Journey mapping, Innovation Strategies, Marketing.

Stephanie is the Founder and Managing Director of Brandocity, specialising in a customised consultancy for the Beauty, Cosmetics, Fragrance, Health, Spa, Lifestyle and Fashion Industries. Brandocity transforms brands in today's changing retail climate and helps them to build long term business plans with emphasis on shaping a Company's vision & strategies with measurable goals, actions and profitable outcomes.

An experienced Beauty expert, Stephanie has worked in all areas of skin care, make up, fragrance and health supplements across many different channels both online and offline from department stores and own brand stores to major retailers, spa, salon, pharmacy and travel retail. She has worked on brands such as Clarins, Clinique, Estée Lauder, Aerin Beauty, Origins, Ojon and bumble & bumble hair care, Darphin, Thierry Mugler Parfums, Azzaro, Montana and most recently Estée Edit( millennial makeup range) and Victoria Beckham Collection

Stephanie is an expert in consumer engagement for beauty brands having created award winning campaigns during her tenure at Estée Lauder as well as delivering experiential retail initiatives in the luxury sector.She delivers focussed consumer insights & profiling and customer journey mapping with an innovative and creative approach.

Her expertise in business strategy has allowed her to successfully create dynamic strategies for both large established businesses as well as new start up brands. She currently works with SME and start up businesses in the beauty arena in an advisory capacity to help them reach their full potential at speed as well as with more established businesses looking for funding .Stephanie is a well respected beauty expert with an entrepreneurial flair and an ability to execute with excellence.

Stephanie holds a BSc Combined Honours degree in Business Administration with French and German from Aston University, Birmingham and also studied Social and Economic administration at the Sorbonne in Paris.

She is an active member and speaker of the Cosmetics Executive Woman organisation in the U.K. and a member of the Brexit Beauty Roundtable.