Our Team

The Angel Business Club Management

João de Saldanha

Managing Director

Having graduated in hotel and tourism management from Centre International de Glion in Switzerland in the 80's and worked for over 12 years in management positions in the hospitality industry as well as in the fast food industry and in franchise development, in 2004 João started to cooperate on a freelance basis with sales companies and has built large international sales organizations with thousands of distributors and hundreds of thousands of clients. João believes that the Angel Business Club is an outstanding opportunity for people to build a solid private equity portfolio and to access that very attractive asset class, with some exciting companies.

João is Portuguese, has lived and worked in eight countries and is fluent in 5 different languages.

Anders Sjölin

Director Scandinavia

Anders commenced his business career in fast moving consumer goods where he founded and grew a significant retail business in Sweden.

He subsequently began working as a Director for over 15 years in a number of membership based businesses including All Communications Networks a US based direct sales businesses of Telecom, Energy and essential consumer services. He speaks fluent Swedish, Norwegian, Danish and English.

Soraya Anderson

Head of Customer Support

Soraya has over 20 years experience in various companies.

Soraya is a Director of Anderson Property Developments Ltd. and Chairperson of Business over Breakfast Heathrow.

Janne Wallgren

Club Secretary

Based in the Stockholm office

Janne has substantial experience of performing office management, recordkeeping and accounting tasks of club / member management. Janne has in-depth knowledge of the Clubs administrative controls and their implementation including the club’s website management.

Janne's core responsibility remains the fiscal management of the Club finances

The Advisors

Angel Business Club works with a carefully selected team of business professionals who continuously add value to our client companies and assisting them in reaching their goals faster and in a more effective way. In our evolving community we will invite people with core and special competences to grow our team and collective expertise.

Philip Reid

Chairman - Capital Plus Partners

Based in the London office

Philip Reid has over 35 years experience of financial services, specialising in the selection and funding of early stage companies.

He was a Chief Executive of the National Research Development Corporation, a UK Government backed venture capital organisation which oversaw the exploitation of many of the leading UK innovations. He was later a Senior Vice President of Merrill Lynch and in recent years has been Chairman of some five AIM or Plus Listed public companies.

Dominic Berger

Chief Executive Officer - Capital Plus Partners

Based in the London office

Dominic has extensive experience in developing, building, and leading global digital media companies. An entrepreneur that brings his wealth of experience in developing and financing high growth potential businesses. Dominic has also been instrumental in the listing of a variety of businesses on Global stock markets

Dominic began his career in media in the film Industry as an assistant director. In 1994 he was awarded the Colombia Studios scholarship to the National Film and Television School (NFTS). On leaving the NFTS he went on to successfully produce a number of feature films and adverts, finally selling his production company to the K Media Group Limited.

In 1998 Dominic co founded Switch2.net, pioneering one of the world’s first online TV platforms. In 1999 he joined BlackStar Associates, the largest online video and DVD retailer in the UK, as Managing Director. BlackStar was awarded British Video Association Best Online Retailer Award in 2000.

Dominic was appointed Managing Director of Europe for Umbro.com, a specialist sports oriented dotcom headquartered in London and owned by Doughty Hanson & Co, one of Europe's largest independent private equity fund managers. In 2003 he founded Venue Solutions, a strategy consulting business targeting the sports, arts and leisure markets to improve management of any type of venue. In 2005 Dominic lead the flotation of Venue Solutions Holdings Plc on to the AIM market.

He founded Tangibal Group Plc in 2008 which he listed on the German stock exchange in 2009. He exited the business in 2012 when he sold the business to Universal Outdoor.

Since 2013 he has worked in Corporate Finance advising businesses on their corporate development.   

Mary Lee Copeland

Business Acceleration | Branding & Storytelling

An honours graduate from Wellesley College, Mary Lee Copeland’s leadership style is inspirational, but her track record is results-driven.

Mary Lee is the founder and executive creative director of The (next level) Storytelling Academy in Stockholm, she delivers storytelling strategies and production for brands of all sizes, top level creatives, executive management teams, colleges, universities and a variety of institutions. She is an established, internationally-known keynote speaker, seminar presenter and workshop facilitator on Storytelling, covering the stages of TEDx, Cannes Lions Festival of Creativity, Eurobest in Finland, Danish Broadcasters Association in Copenhagen and recently the Web Summit 2015 in Dublin.

In 2009, IKEA worldwide chose Mary Lee’s proposed storytelling theme for their global branding and marketing.

She was the executive creative director for Bongo Advertising Agency based in Helsinki. Prior to founding Bongo, she produced over 950 commercials as an agency producer with top international agencies DDB/Stockholm, McCann Stockholm, DDB Result/Amsterdam, Hasan&Partners, Bob Helsinki, for clients such as H&M, Viking Line, McDonalds, IKEA, VW, Helsingin Sanomat, Seppälä, Nyt Magazine and KOFF, to name a few. She was a member of the creative team that won the H&M global account for the Finnish agency Hasan & Partners in1999.

Dedicated to education, she has developed storytelling curricula for schools such as Hyper Island, Berghs SOC and Stockholm University. She has mentored young entrepreneurs and emerging small brands, worldwide.

In 2011, because of her advertising track record, Mary Lee won The Swedish Television and Film Producers Royalty Award for her results and that same year she was listed as one of the Most Powerful Black Women in Europe. She was also awarded a public school “Living Legacy” by the state of Virginia for the results of an extraordinary career.

Stephanie Sherman

Business Acceleration | Brand Creation, Business and Innovation Strategies

Brand Creation, Business Strategy, Planning and Implementation, Consumer Engagement , Experiential Retailing, Consumer Insights and Journey mapping, Innovation Strategies, Marketing.

Stephanie is the Founder and Managing Director of Brandocity, specialising in a customised consultancy for the Beauty, Cosmetics, Fragrance, Health, Spa, Lifestyle and Fashion Industries. Brandocity transforms brands in today's changing retail climate and helps them to build long term business plans with emphasis on shaping a Company's vision & strategies with measurable goals, actions and profitable outcomes.

An experienced Beauty expert, Stephanie has worked in all areas of skin care, make up, fragrance and health supplements across many different channels both online and offline from department stores and own brand stores to major retailers, spa, salon, pharmacy and travel retail. She has worked on brands such as Clarins, Clinique, Estée Lauder, Aerin Beauty, Origins, Ojon and bumble & bumble hair care, Darphin, Thierry Mugler Parfums, Azzaro, Montana and most recently Estée Edit( millennial makeup range) and Victoria Beckham Collection

Stephanie is an expert in consumer engagement for beauty brands having created award winning campaigns during her tenure at Estée Lauder as well as delivering experiential retail initiatives in the luxury sector.She delivers focussed consumer insights & profiling and customer journey mapping with an innovative and creative approach.

Her expertise in business strategy has allowed her to successfully create dynamic strategies for both large established businesses as well as new start up brands. She currently works with SME and start up businesses in the beauty arena in an advisory capacity to help them reach their full potential at speed as well as with more established businesses looking for funding .Stephanie is a well respected beauty expert with an entrepreneurial flair and an ability to execute with excellence.

Stephanie holds a BSc Combined Honours degree in Business Administration with French and German from Aston University, Birmingham and also studied Social and Economic administration at the Sorbonne in Paris.

She is an active member and speaker of the Cosmetics Executive Woman organisation in the U.K. and a member of the Brexit Beauty Roundtable.